John Cooke, founder of CoCatalyst Ltd. is a seasoned innovation expert with over 20 years experience working for Mars Inc. During this time John was responsible for innovations which took the FLAVIA brand from a loss making position with negative growth and a poor reputation for quality to a point where FLAVIA is now one of the fastest growing Mars brands. John has expertise in a number of key innovation practices and a strong track record of innovation success in an FMCG environment with a portfolio of over 50 international patents.

John is an avid networker and through CoCatalyst Ltd he has assembled a network of experienced and highly capable associates with complementary skills who are ready and eager to tackle a wide range of innovation challenges.