Archive for June 12th, 2008

Specialized – Truly consumer driven

June 12th, 2008 | Category: Consumer centred

I was reminded of a conversation I had with a Mountain Bike Design Engineer at Specialized bikes a couple of years ago. Some of you who know me will know that I’m a bit of a bikey and I wanted to find out about how they innovated as part of a programme to learn from innovative organisations. When I asked him how he got to consumer/rider insights, he replied that every weekend he would meet up with his friends who were all mountain bikers and they would discuss all the latest coolest pieces of kit. He would get their views about his latest designs and their suggestions for other improvements when they were actually riding the trails. He lived and breathed his business area. In fact, Specialized took the whole thing further and had a policy that anyone they employed had to be a cyclist. Their bonus scheme was also pretty clever but that’s another tale.

   
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Citizen M – Targeted technology

June 12th, 2008 | Category: Targeted technology

I came across this new product idea today. From what I understand, Citizen M is a new hotel concept which combines low cost (99 euros/night) with 5 star luxury. Lots of interesting technology from Philips, with modular construction and minimal human intervention = low staff costs. The first one is due to open on 26th June at Schipol with another soon after in Amsterdam. It will be coming to the UK shortly after. If they have hit on a good consumer insight (and it made sense to me) around the target traveller it could be a big success. The video is worth a look too.

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Innovation Motherhood from A.G. Lafley?

June 12th, 2008 | Category: Opinions

I’ve just seen a reference to a 7-step Innovation process outlined in a book from A.G. Lafley called “The Game Changer”. I hope the book gives a lot more detail that the summary because, when you boil the process down to those 7 steps it just turns into the worst kind of motherhood. Even though the review has put me off the book a bit, I’ll read and feedback¬†in due course.

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Why Technology Innovation?

June 12th, 2008 | Category: Why Technology Innovation?

Hi there! I’ve started a blog specifically focused on technology innovation because, when you get down to it,¬†that is really where my interests really lie. This doesn’t mean that I’m going to come across all techno-nerdy and baffle you with science, although I will try to highlight interesting¬† developments I discover along the way. It doesn’t mean I will adopt a “technology is everything” approach to innovation. In fact, I really believe that you can’t do effective technology innovation without proper reference to business strategy and market needs. The best technology based innovations I’ve seen have been all about getting strategically aligned growth for businesses through solutions which really answer compelling consumer insights. In short, solutions which really hit the innovation sweet spot. It just so happened that these innovations required some technological shift, insight or clever solution as well.

So…it’s Technology Innovation with a difference – it’s Technology Innovation which is viable and desirable. It’s Technology Innovation which at it’s highest level is transformational for businesses and consumers alike. It’s Technology Innovation so well targeted that it can truly change the world! I’m hoping to open up real dialogue about how to get to this type of innovation more rapidly, with greater certainty and far larger rewards. I’ll be talking about tools, techniques, processes, attitudes, trends, discoveries, the future¬†and much much more. Why not get involved too?

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How did they move those rocks?

June 12th, 2008 | Category: Interesting stuff,TRIZ tools

Here’s a thing. How did the ancient Britons move massive rocks to build¬†Stonehenge? Did they need hundreds or thousands of people to move them from the Welsh hills to Salisbury plain or could one person have done it all? In this video one guy moves massive stones and even his son’s house on his¬†own.¬†watch?v=lRRDzFROMx0

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