I absolutely agree with you – there is no reason whatsoever why companies cannot take advantage of the new thinking that collaborative development is making possible. The interesting thing is, I think, that while new technology inspires or encourages us to think in ways which we not have previously considered (wikis, Daptiv, Agile development, hothousing), it does not follow that new technology is needed for us to think collaboratively. Once the door is opened, anyone can step through.

It sounds like you are thinking this way for new product development and innovation – and I am spending time in parallel thinking similarly about change. It’s a new world out there, and new worlds need new thinking.

Mike

PS Would be interested in your thoughts on testing…