Jun 22

UK Council bans brainstorming – for the wrong reason

I saw this article in the Times today. It appears that Tunbridge Wells borough council in Kent has banned the term “brainstorm” and replaced it with the term “thought shower” because of concerns that the term might be offensive to people with epilepsy. Amid all the controversy about political correctness etc. a bigger question occurred to me – why do brainstorming/thought showering at all any more? The whole process of randomly generating ideas in the hope that one of them will provide the ideal solution seems to me to be little more than guesswork or gambling. I don’t know if it’s just me but I used to get a real sinking feeling when faced with sheets of flipcharts full of ideas still needing to be teased through. These days there are far better ways of targeting the required solution and approaching the problem situation systematically. In this blog I’m aiming to show you powerful thinking tools and processes which can help you to ditch the guesswork and identify close to ideal solutions every time.

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