Jun 27

James Dyson is trying to break his products – anger issues?

Having a better day? 

I saw this on Techcrunch and I thought you might enjoy it. It seems that James Dyson is keen to emphasise the robustness of his latest vacuum cleaners. In my book, this has to be a good thing – my current Dyson vacuum cleaner has continued to self-dissassemble (if that’s a verb) over the last couple of years but I’m just too tight to go out and buy a new one, so I’ve jury rigged it. Anyway, on the video you can see that James clearly has some frustrations to work off as he roundly abuses one of his products. My hypothesis is that he may have been having a bad day. In terms of his robustness strategy, he is on the right track when he mentions rigorous testing, which is a good first step but he doesn’t mention any of the other good stuff you can and should do to get a fully robust product and not compromise time to market. I know it can be a bit dull but FMEA is still a very powerful tool and TRIZ can also help to identify functional areas of a product which can go wrong. In addition I use a proprietary Critical Parameter tool to investigate and assure robustness of new technologies. It really works! More on this another time.


Also there is a link to a video on his new hand dryer which uses a small brushless motor running at 100,000RPM to blow air at 400MPH in a thin blade at your hands. very whooshy! No heater too, which is good for energy consumption. There is a problem, however, for me as a user of the Airblade. Although it was good at drying my hands quickly, am I alone when I say there is a really worrying thing about putting your hands completely into something with a name containing the word “blade”? Call me a soft if you like but it gave me the shivers.

I do admire a couple of things about James Dyson though:

1. he is not afraid of making mistakes

2. he targets technology to solve user problems, just like I’ve been saying in my blog!ďż˝

1 comment

1 Comment so far

  1. G April 30th, 2009 1:25 am

    The drawbacks to James Dyson however are his inability to forsee simple engineering impossibilities in projects and his refusal to accept those impossibilities when so advised by his engineering department.

    In short, he’s an egotistical twat

Leave a comment