Jul 26

Innovative organisations can still get it wrong

I saw this article in Fast Company about P&Gs sustainability approach and I thought it illustrated a common situation – the company organises itself and thinks in one way and the consumer thinks in another way. When this happens who is right? A clue to the answer is in the P&G matra “the consumer is boss”. The article takes P&G to task over their “illegal” chemicals while covering the subject of sustainable products. For P&G, these subject areas are very different, for a typical consumer they are the same. If an “innovative”, consumer focused┬ábusiness like P&G has this problem in aligning it’s corporate mindset to the consumer, what’s happening for everyone else?

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