John Cooke, founder of CoCatalyst Ltd. is a seasoned innovation expert with over 20 years experience working for Mars Inc. During this time John was responsible for innovations which took the FLAVIA brand from a loss making position with negative growth and a poor reputation for quality to a point where FLAVIA is now one of the fastest growing Mars brands. John has expertise in a number of key innovation practices and a strong track record of innovation success in an FMCG environment with a portfolio of over 50 international patents.
John is an avid networker and through CoCatalyst Ltd he has assembled a network of experienced and highly capable associates with complementary skills who are ready and eager to tackle a wide range of innovation challenges.
Throughout his time in the innovation area, John has adopted, used, trained and evolved many tools, practices and processes and he continues to learn and aquire new techniques. This blog is an opportunity to engage with other like minded innovators to share and grow this body of knowledge to the benefit of all.
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