Yes, But…

Dear {subscriber_first_name}

Did you know that one of the most overlooked challenges to breakthrough innovation can be summed up in two simple words – “yes, but…”? To explain what I mean, let’s assume that you have just completed a technology scouting project. You’ve defined your problem or need situation correctly, understood the root conflicts at the heart of your problem, structured your scouting brief and, through painstaking research, found a shortlist of some very exciting new technologies. It’s now time to share your findings with your colleagues and you’re hoping that they will be just as excited by your shortlist as you are. You present your first technology and you’re halfway through when someone says “yes I can see that it has some benefits, but what about the effect it is going to have on this other important part of our system?” Other people chip in with similar comments and more and more obstacles become apparent. You continue to get the same response for each of the technologies you present until at the end of the meeting you come away feeling more than a little depressed. You might even feel that all the good work you did in scouting out your technology shortlist has been wasted – but you really shouldn’t be disheartened. The important thing to remember is that “yes, but…” responses are inevitable; even if a technology has been well established for many years in one industry, you shouldn’t expect to be able to take this technology and transplant it straight into your application without experiencing secondary problems. Think about your “yes, but…” responses as valuable starting points for the identification of secondary conflicts within your system, as opportunities to generate the true IP protectable elements of your next breakthrough innovation. Plan your open innovation research activities knowing any worthwhile solution is likely to encounter “yes, but…” objections, expect them, welcome them and overcome them.

In order to share some basic methods you can use to overcome your “yes, buts…” I’m holding a FREE WEBINAR at 2.00pm GMT on Friday 16th March. I expect the session to last a maximum of 60 minutes.

If you would like to attend, please contact me for details or just click on this link and if asked use the meeting number of 951 833 927 and meeting password “yesbut”